No one showed up. They don't have Thanksgiving so there was no starting line impetus, IMHO. La Repubblica says the discounts were not low enough to bring in customers.
Sicily
and Vermont
Bicycles for Sale in Via Divisi
January 31, 2015
A cross street of Via Roma in the old historic center. There are still bike shops there.
Just about every Palermitano has bought at least one bike here. I found this excellent photo on the facebook group "Palermo in Bianco e Nero." Photographer unknown to me.